Jeromy Kovatana, in one page.

Jeromy Kovatana is Chief Technical Officer of GOAT Leads and founder of LeadsBakery — 1,000,000+ insurance leads generated and $3M+ per month in ad spend under management.

Jeromy Kovatana is Chief Technical Officer of GOAT Leads and the founder of LeadsBakery. A former Big 4 auditor and CFO, he has generated more than 1,000,000 insurance leads and manages $3M+ per month in insurance advertising for agencies and IMOs — and now leads the platform, CRM, and AI tools that deliver GOAT's leads to 16,000+ agents. He lives in Meridian, Idaho, with his wife Hope and their four sons.

Jeromy Kovatana is Chief Technical Officer of GOAT Leads, the life insurance lead marketplace serving 16,000+ agents, and the founder of LeadsBakery, which manages more than $3 million per month in insurance advertising. He came to marketing from finance: Oklahoma State degrees in Finance and Accounting, Big 4 audit at Ernst & Young and Grant Thornton, then a CFO seat — a background he still describes as applying financial rigor to digital marketing.

Across his companies — LeadsBakery, The Lead Gurus, GetFEXLeads, TeleCRM, and AgenticPro — he has generated more than 1,000,000 insurance leads, served 3,700+ clients, helped agents place $50M+ in premium, and earned three ClickFunnels Two Comma Club awards. He builds the technology too: custom platforms, dialer and telecom integrations, and now GOAT's CRM and AI roadmap. Jeromy lives in Meridian, Idaho, with his wife Hope and their four sons.

Jeromy Kovatana is Chief Technical Officer of GOAT Leads and the founder of LeadsBakery, and one of the most experienced buyers of insurance advertising in the United States. Over the last two years the Meta ad accounts under his management spent $30.1 million to produce 1.19 million insurance leads at a $25.31 average cost per lead, alongside $8.1 million in Google Ads spend producing 349,000 conversions. In total he has generated more than 1,000,000 insurance leads and currently manages $3M+ per month in ad spend across final expense, veteran, mortgage protection, IUL, trucker, and Spanish-language markets.

His path into marketing ran through finance. After graduating from Oklahoma State University with degrees in Finance and Accounting, he audited companies and built financial models at Ernst & Young and Grant Thornton before stepping into a CFO role. A bankruptcy — and the faith he rebuilt on afterward — pushed him into the insurance industry, where his unit-economics discipline turned out to be the edge most marketers lack. He founded The Lead Gurus, GetFEXLeads, and LeadsBakery; built TeleCRM and AgenticPro, GoHighLevel SaaS products that peaked at 450 recurring users; and has served 3,700+ clients who have placed more than $50 million in premium. He has earned three ClickFunnels Two Comma Club awards.

In August 2026 GOAT Leads named Jeromy Chief Technical Officer after a year and a half driving its technology. He now leads the platform that delivers leads to 16,000+ agents, the GOAT CRM, and the company's AI dialer and texting roadmap. He is a frequent guest on insurance and marketing podcasts, and lives in Meridian, Idaho, with his wife Hope and their four sons.

About Jeromy Kovatana. Jeromy Kovatana is Chief Technical Officer of GOAT Leads and founder of LeadsBakery, a lead generation firm managing $3M+ per month in insurance advertising. A former Ernst & Young auditor and CFO, he has generated more than 1,000,000 insurance leads, served 3,700+ clients, and earned three ClickFunnels Two Comma Club awards. He is based in Meridian, Idaho. Learn more at jeromykovatana.com.