CTO, GOAT Leads · Founder, LeadsBakery · Business Systems Consultant

I Build High-Performance Systems That Scale Businesses Profitably.

Whether you're an insurance agency owner scaling customer acquisition past $100K/month or a business owner building the operational systems to maximize efficiency and profit — here is the engine behind $3M+/month in execution.

Jeromy Kovatana
3× Two Comma Club Award Former CFO — Big 4 LeadsBakery Founder
$3M+/mo
Ad Spend Managed
1,000,000+
Leads Generated
3,700+
Clients Served
$50M+
Premium Placed

Receipts

$30M+ in managed Meta spend. 1.19M leads. One operator.

The insurance ad accounts under my management — $30,113,707 spent between Jul 2024 and Jul 2026, producing 1,189,986 leads at a $25.31 average cost per lead.

Meta Ads Manager pivot table of 11 insurance ad accounts under management: $30,113,707.30 total spent, 1,189,986 leads, $25.31 average cost per lead, Jul 15 2024 to Jul 13 2026
Meta Ads Manager · Jul 15, 2024 – Jul 13, 2026 · account names and IDs blurred

And $8.1M more on Google.

The Google Ads accounts under my management — $8,102,912 in spend from Nov 2024 to Aug 2026, producing 349,563 conversions at a $23.18 average.

Google Ads manager performance view: $8,102,912.50 total cost, 6,731,230 clicks, 443,371,131 impressions, 349,562.93 conversions at $23.18 average cost per conversion, Nov 1 2024 to Aug 15 2026
Google Ads · Nov 1, 2024 – Aug 15, 2026 · account names, IDs, and manager details blurred

Two Doors to Scale

How We Can Work Together

Whether you are an insurance agency leader scaling paid acquisition or a business owner building scalable operations, every solution is built on financial rigor and operational efficiency.

Door 1 · Insurance Agencies

Insurance Agency Scaling & Client Maximization

I architect high-volume customer acquisition engines for insurance agencies, IMOs, and FMOs. From compliant ad campaigns across Meta and Google to automated lead qualification, real-time agent distribution, and unit economics that ensure profitability.

  • Done-for-you ads management ($50K to $500K+/month)
  • Custom funnel architecture across 6 insurance verticals
  • Real-time lead distribution directly to agent dialers and CRMs
  • P&L-based unit economics (CAC, LTV, agent ROI tracking)
Explore Agency Scaling →
Door 2 · Growing Businesses

Business Systems & Operational Efficiency Consulting

For business owners who want systems built to make their companies efficient, effective, and significantly more profitable. Combining my Big 4 audit and CFO experience with engineering leadership to remove friction and build self-running workflows.

  • Workflow bottleneck audits & manual friction elimination
  • CRM architecture, data pipelines & pipeline automation
  • Financial modeling, margin optimization & cash flow visibility
  • Communication stack & telecom integration (telephony/SIP)
Explore Systems Consulting →

Watch

See the systems, not just the claims.

Free trainings and podcast interviews where I break down the exact Facebook ads infrastructure behind $3M+/month in managed spend.

More free trainings: Final Expense Telesales Ads (3.1K+ views) · $4 Final Expense Leads (2.7K+ views) · Full channel →

Social Proof

What Agency Owners Say

He helped me get my campaign set up, then continued to help me lower my cost per lead and answer any questions I have. Jeromy gets my highest recommendation.

Ryan Mattingly
Marketing Sales Director, Security National Life

Hands down our go-to recommendation for Final Expense leads — he kills it with Medicare as well. Leads are booking time on agents' calendars before the agent has even contacted them. Crazy.

David Denning
Co-Founder, JumpStart Go & Marketing for Insurance Agents

Incredible ROI on FB leads. Hands down, no questions asked — best leads I've ever bought.

Mike Montes
Telesales Life Agent

Read the full reviews — 4× ROI, 11 of 14 leads booked in 2 days, and more →

Straight Answers

Questions Agency & Business Owners Ask

Do you only work with insurance agencies?

No. While insurance customer acquisition and agency scaling is my deepest vertical ($38M+ ad spend, 1.19M leads), I also provide hands-on Business Systems & Efficiency Consulting to growth-focused business owners across industries who need operational workflows, CRM data architecture, and unit economic financial models built to scale profitably.

What size agency do you work with?

I work best with IMOs, FMOs, and agency owners spending $50K+/month on lead generation — or those ready to scale to that level. The infrastructure I build is designed for high volume; below roughly $50K/month, it's usually more than you need yet.

Do you manage the ad spend, or just advise?

Both — it's done-for-you. I architect the system, build the funnels and automation, and hands-on manage the ad accounts. I'm currently managing $3M+/month in ad spend across clients. You're hiring an operator, not a consultant who hands you a slide deck.

Which ad platforms do you run?

Primarily Meta (Facebook and Instagram), where the majority of my $3M+/month runs, plus Google Ads. Every campaign runs inside Meta's financial-services compliance rules from day one.

How much does it cost to work with you?

It depends on scope — whether you need full lead-gen infrastructure, ad management, CRM and automation, or all of it. Rather than quote a generic number, I scope each engagement to your product lines and growth target on a strategy call. Book one here and I'll give you a clear picture.

Free Download

Download The $3M/Month Ad Playbook

7 strategies I use to scale insurance lead generation for high-volume agencies spending $100K+/month. The exact framework that manages $3M+ monthly.

  • The scaling framework behind $3M/mo in ad spend
  • How to reduce CPA as you increase budget
  • The automation stack that replaces 3 full-time employees

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Ready When You Are

Book Your Free Strategy Call

30 minutes. A free audit of your ad account and a clear scaling roadmap — whether we work together or not.

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