Ads
Running our ads used to take 3 people working days, nights and weekends. Now one AI agent handles it 24/7.
CTO at GOAT Leads. I build AI into businesses at jeromy.ai.
I build the AI that runs the day-to-day, so you can get back to running your life.
Business is good. So why are you still doing so much by hand? I don’t teach AI. I build it into your business.
The Time-Back Call
- 30 minutes with me.
- For an established team replacing real weekly hours.
- I do 3 of these a week.
Not ready for a call? Jai is my AI text assistant. Answer 4 short questions about your business and get a free Time-Back Plan. jeromy.ai →
$38M+ in managed ad spend across Meta and Google.
GOAT Leads is one of the companies I build for. I’m the face and the CTO there. These numbers show what my systems do at scale.
3× Two Comma Club Award
Ex-EY Auditor · Former CFO
Founded LeadsBakery
That’s a real operator, not a stock photo. Full story →
I don’t teach AI. I build it into your business.
Support
Support used to take a team of about 8. Now it takes 2. The rest of the team moved to outreach and retention.
Creative
One good video used to take days or weeks. Now we test new hooks, characters and ideas by text.
Book a Time-Back Call if you run an established team. Or text Jai, my AI text assistant, at jeromy.ai: answer 4 short questions about your business and get a free Time-Back Plan.
For insurance agencies
The funnel math you don’t know.
You don’t need percentages. You know your counts. Plug in a week of raw numbers and see what each sale really costs you and how your stages convert.
Funnel type
Business
Lead type
Weekly lead spend
what the leads cost you
Avg premium
per sale, your number
Enter your weekly counts to reveal your funnel math.
Go deeperI wrote the full breakdown on unit economics: Unit Economics of Scaling Agency Systems →
Text Jai at jeromy.ai.
Jai is my AI text assistant. Answer 4 short questions about your business and get a free Time-Back Plan.
$38M+ managed. Two platforms. One operator.
Not a guru screenshot. The actual ad accounts under my management. Meta and Google, side by side, with the dates to prove it.
$30,113,707 on Meta.
Eleven insurance ad accounts under my management, spending between Jul 2024 and Jul 2026. Every campaign built inside Meta’s financial-services compliance rules from day one, because at this volume, a banned account isn’t a setback, it’s a catastrophe.
How it’s doneThe exact playbook behind this spend: Insurance Facebook Ads Playbook →
And $8,102,912.50 more on Google.
Search and YouTube demand capture running alongside the Meta engine: 6.7M clicks, 443M impressions. Most insurance marketers pick one platform. I run both, because your buyers don’t live in one place.
Operating at scaleThe systems and team structure behind the volume, written in March 2026. Managing Insurance Ads at Scale →
Combined managed spend
$38,216,620
Agents served
16,000+
After the spendThe other half of the math is when leads actually close. See the 2026 close-timing data →
Three ways to plug me in.
Insurance Agency Scaling
- Done-for-you customer acquisition.
- Agencies, IMOs, and FMOs spending $50K to $500K+/month.
- Compliant Meta & Google campaigns.
- Custom funnels across six insurance verticals.
- Real-time lead distribution to your dialers and CRM.
Stage-by-stage agent accountability across leads, pickups, and closes, all tracked against cost per sale and P&L unit economics, not vanity metrics.
Explore agency scaling →First principlesWhy agencies need systems, not just leads: Why Insurance Agencies Need Lead Systems →
Business Systems Consulting
- Workflow bottleneck audits.
- Replicating top-performer habits into repeatable team workflows.
- CRM architecture and automated lower-tier follow-up.
- Financial modeling with margin visibility.
For growth-focused owners who want the machine behind the marketing. The Big-4-meets-operator rigor that makes companies efficient, effective, and significantly more profitable.
Explore systems consulting →Lead Infrastructure, Done-For-You
- Automated lead qualification.
- Speed-to-lead routing.
- Agent distribution logic.
- Lower-tier follow-up automation so your closers stay in their superpower.
- The telecom stack underneath it.
The unsexy part nobody posts about. I’ve built this for GOAT Leads at 16,000+ agents. I can build it for you.
Talk infrastructure →Two ways in. GOAT Leads is your marketing partner: the platform, the systems, and the lead engine behind 16,000+ agents. Or work with me directly as a private client and I’ll build the machine inside your business.
Not sure which door?Book a Time-Back Call → Or text Jai at jeromy.ai →
What agency owners actually say.
He helped me get my campaign set up, then continued to help me lower my cost per lead and answer any questions I have. Jeromy gets my highest recommendation.
Ryan MattinglyMarketing Sales Director, Security National Life
Hands down our go-to recommendation for Final Expense leads. He kills it with Medicare as well. Leads are booking time on agents’ calendars before the agent has even contacted them. Crazy.
David DenningCo-Founder, JumpStart Go & Marketing for Insurance Agents
Incredible ROI on FB leads. Hands down, no questions asked. Best leads I’ve ever bought.
Mike MontesTelesales Life Agent
Read the full reviews: 4× ROI, 11 of 14 leads booked in 2 days, and more →
Thai-American
Husband · Father of 4
Christ follower
Based inMeridian, Idaho
EducationOklahoma State
ChurchRock Harbor
LanguagesEnglish, Thai
The finance brain behind the ads.
Most marketers never read a P&L. I used to audit them.
I started out in audit, first at Ernst & Young and then Grant Thornton. CPA track, financial models all day long. I went on to be a CFO. Then I went bankrupt, and I’ll be honest, it took my identity right along with my bank account. Faith in Jesus Christ is what I rebuilt my life on after that.
I got into insurance leads almost by accident, and found out quick that knowing finance was an unfair advantage. Most marketers see cost per acquisition as a marketing number. I see a line on your P&L that decides if your business survives. That’s the lens behind LeadsBakery, our three Two Comma Club awards, and eventually me taking the CTO seat at GOAT Leads.
My priorities haven’t changed through any of it. God comes first, my wife Hope and our four boys come next, and the work comes after that. I’m Thai-American and I grew up on hard work, respect and gratitude, so that’s how I try to treat clients and build teams.
Free download
The Insurance Ad Playbook
Seven operating decisions for a stronger insurance lead system. Learn what you can afford to pay, find the leaking stage, and choose the first change to make.
- ✓ A lead economics worksheet with a worked example
- ✓ A weekly review that connects ad spend to placed policies
- ✓ A 30-day action plan for agents and agency owners
Start here insteadPrefer the long-form version? The Insurance Facebook Ads Playbook →
Questions owners actually ask.
Do you only work with insurance agencies?+
No. While insurance customer acquisition and agency scaling is my deepest vertical ($38M+ in managed ad spend across Meta and Google), I also provide hands-on Business Systems & Efficiency Consulting to growth-focused business owners across industries who need operational workflows, CRM data architecture, and unit economic financial models built to scale profitably.
What size agency do you work with?+
For done-for-you agency scaling, I work best with IMOs, FMOs, and agency owners spending $50K+/month on lead generation, or those ready to scale to that level. If you’re a solo producer or smaller team building toward that, start by texting Jai, my AI text assistant at jeromy.ai. Answer 4 short questions about your business and get a free Time-Back Plan.
Do you manage the ad spend, or just advise?+
Both. It’s done-for-you. I architect the system, build the funnels and automation, and hands-on manage the ad accounts. I’ve managed $38M+ in ad spend across Meta and Google for clients. You’re hiring an operator, not a consultant who hands you a slide deck.
Which ad platforms do you run?+
Primarily Meta (Facebook and Instagram), where $30.1M of my $38M+ in managed ad spend has run, plus Google Ads. Every campaign runs inside Meta’s financial-services compliance rules from day one.
How much does it cost to work with you?+
It depends on scope: whether you need full lead-gen infrastructure, ad management, CRM and automation, or all of it. Rather than quote a generic number, I scope each engagement on a Time-Back Call. It runs 30 minutes and it is for an established team replacing real weekly hours. Book one here.
Vetting a vendor?Get the 10-question checklist before you sign anything: Lead Vendor Vetting Checklist →
Burned by lead vendors before?
- The “exclusive” lead, sold to five agents.
- The rep who disappeared the day after you signed.
- The CPL math that never quite added up.
I learned this business from the broke side. When I couldn’t afford vendors anymore, I learned to generate my own leads. That skill became a track record of $38M+ in managed ad spend across Meta and Google.
Here’s the line: a vendor sells you leads and disappears. A marketing partner builds the machine with you and shows you the math. GOAT Leads is a marketing partner. So am I.
You’re not hiring another vendor. You’re hiring the operator who builds the machine with you, and shows you the math.
Operator noteJudge the match between what was promised, what arrived, and what happened next.
Book a Time-Back Call →You’ve seen the receipts.
The Time-Back Call is 30 minutes. It is for an established team replacing real weekly hours.
Book a Time-Back CallI do 3 of these a week.
Not ready for a call? Text Jai, my AI text assistant, at jeromy.ai. Answer 4 short questions about your business and get a free Time-Back Plan.
Calendar not loading? Open the booking page in a new tab →